6 reasons why every small business needs ActiveCampaign

One of the most important software tools for a business these days is a good customer relationship management system (CRM). As the relationships you build and maintain with your customers determine your business’s success, it makes perfect sense to invest in a quality system.

There are a plethora of options on the market to choose from, some good, others not so great. But there’s one that stands head and shoulders above the rest. In this post, we will discuss six reasons why ActiveCampaign is the only CRM system any small business will ever need.

1. An all-in-one package that ticks the right boxes

Everything you need is here. Besides the essential features of email marketing, sales and CRM, ActiveCampaign provides all the education and integration to automate your business into a finely-tuned machine. ActiveCampaign offers solutions for sales, marketing, agencies, eCommerce and even bloggers. This really is your one-stop shop.

2. Intelligent products providing incredible insight

As technology races ahead, it’s important to keep up with the Jones’, and ActiveCampaign is at the forefront of the smart tech game. With marketing automation that listens and learns, you can tailor your message to your customers’ specific needs. As a result, this will increase your chances of converting visitors into leads, paying customers and, ultimately, advocates for your business.

Invaluable customer data is collated and organised in an actionable manner, so that you can automate your sales funnel and close deals. All the heavy lifting is done for you.

3. Extensive integration with other applications

A common problem we’ve experienced with other CRM systems is their limited integration with other applications, but this isn’t so with ActiveCampaign, which offers pre-built integrations for a mind-boggling 150 popular and powerful apps! This includes the all-important Zapier, which binds your business software together. Furthermore, you’ll have deep data integration with eCommerce platforms, such as Woocommerce and Shopify.

From accounting and payment processing solutions to your own existing ecosystem of tools, ActiveCampaign offers seamless integration to ensure a smooth and simple transition when making the switch.

4. Great education and outstanding support

Everything you need to know about using ActiveCampaign is provided on the platform. With simple yet powerful webinars, podcasts, videos and guides, all the answers you need are at your fingertips. And, if that’s not enough, they offer one-on-one training. This includes a scheduled 30 minute phone call with a detailed guided walk-through. If you happen to be in Chicago, there is an in-person option. In short, the support on offer for ActiveCampaign is second to none.

5. User-friendly experience

Despite all the learning resources on offer, we found we could work most of it out for ourselves. Among all the different CRMs we’ve trialled, ActiveCampaign is by far the most user-friendly. We were easily able to set up our first automation campaign using the intuitive interface and you can tell the UX design of the site has been carefully crafted for ease of use. Some of the processes we were able to automate are:

  • Responding to online enquires
  • Drip feed emails for prospects
  • Periodic client communication and updates
  • Product upsells
  • Managing unsubscribes
  • Event registration and confirmation

All this without the need for a helping hand!

6. Incredible value for money

In terms of overall value for money, ActiveCampaign definitely comes out on top. Unlike other CRMs, ActiveCampaign offers a free trial period of 14 days, with no credit card required. This is more than enough time to give it a test drive, and knowing you will not automatically be charged after the trial period runs out is attractive in itself. If you like what you try, you can go on a subscription plan, starting at only $9 per month. This makes ActiveCampaign affordable on any budget.

Yes, you could just use Mailchimp for free, but you’ll be limited in terms of functionality. For only $9 per month, you are getting the professional likes of Infusionsoft (which starts at $199 per month with no free trial period). Besides, if you were to use Mailchimp, as soon as you hit 2001+ subscribers, the prices are comparable to ActiveCampaign, anyway. However, ActiveCampaign is a much more complete package and doesn’t have branded emails, which projects a more professional image for your business.

The best investment for any small business

In short, if you are looking to expand and grow your business in 2018, then you should seriously consider ActiveCampaign. Not only will this well thought-out and expertly designed software make your work life easier, it will help propel your business to the next level.

In our experience, software providers generally hit most of the right notes, yet there is always at least one area that needs improvement that requires feedback. However, with ActiveCampaign, we honestly cannot find fault. As such, we have become an advocate for this brilliant piece of software.