helloBABY™ Photography (formerly Emily Clare Photography) is one of the top newborn, baby and family photography studios in Australia. Located in Sydney’s West, they have been capturing special moments for Mums and Dads since 2012.

In addition to professional photography services, founders Zanelle and Julian Walter also run the International Newborn Photographers Association, maintain a number of strategic industry partnerships, and are parents to two amazing children. All this means their time is precious!

helloBABY™ Photography (or Emily Clare Photography as they were known at the time) approached Automately with a problem. They were ranked on the first page of Google for newborn photography sydney, which was generating a healthy amount of enquiry. However, they were spending too much time responding to client enquiries and bookings, and not enough time expanding the business and working on their strategic partnerships that would take their business to the next level.


To identify opportunities to improve their systems, we first needed to understand their existing approach to handling client enquiries and bookings. So we conducted a detailed process workshop to map their existing process flow.

This helped us to quickly identify a number of opportunities to reduce manual handling through automation, and to systemise the capture of prospective customer information to support sales and marketing. From there we were able to design a process and technology architecture that suited their needs.

We implemented the new system to operate in parallel with their existing process, while we trained up their staff to use the new system.


In just 6 weeks our team was able to design and implement a solution that reduced administrative effort by over 4 hours per week, per studio, and increase their rate of bookings by 25%.

This allowed helloBABY™ Photography to redirect that valuable time into activities that benefited their clients.

In addition, by systemising key activities within the business, this has allowed Zanelle & Julian to look at opening up another studio in Sydney.

Further, when they approach us about changing their brand to helloBABY™ Photography, we worked closely with them to support them through the transition. Updating all systems and processes accordingly, and being available to support them post go-live to in case any issues arose.